MCF - Best Buy Children's Foundation's New Teen Focus (9/2/08)

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Best Buy Children's Foundation's
New Teen Focus: @15

Sept. 2, 2008

Over the past year, Best Buy worked with its employees as well as with nonprofits, teachers, parents and kids across the country to develop a sharpened focus for its corporate philanthropy. The result is a program called @15, which will help ensure opportunities for kids across four dimensions of early adolescence: education, life skills, leadership and relationships.

The @15 mission is an evolution of Best Buy's established foundation and corporate giving programs, which have provided more than $175 million over the past decade. The mission of the new focus is to ensure opportunities for young teens across four dimension of adolescence: education (opportunity to know — LEARN), life skills (opportunity to contribute — LIVE), leadership (opportunity to thrive — LEAD) and relationships (opportunity to relate — LOVE).

In addition to supporting programs that empower teens, Best Buy also created the @15 Fund — a designated fund within the Best Buy Children’s Foundation directed by teens — and a website for teens at www.at15.org.

Related Item
•	Best Buy's @15 Program