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MCF Members Receive National Recognition
April 30, 2007
The Wilmer Shields Rich Awards, which originated by the national Council on Foundations in 1984, showcase the ways foundations and corporate giving programs use communications strategies and techniques to advance their grantmaking goals.
Wilmer Shields Rich, executive director of the National Council on Community Foundations (now the Council on Foundations) from 1957-68, was an early champion of public accountability by charitable foundations in both their resources and activities. The awards program also seeks to educate the field of organized philanthropy about creative and strategic communications. Strategic communications is defined as a deliberate and managed process, not just a set of products, that encourages others to think and act in ways supportive of a goal that is vital to the mission of the foundation. The process involves communications that are comprehensive, integrated, targeted and well-timed.
Award categories alternate every other year, helping to ensure that the winning projects are selected from a large and diverse pool of entries.
MCF members receiving awards:
| Annual Reports |
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Gold (corporate foundations and giving programs, annual grants more than $2.5 million):
The Medtronic Foundation's community report |
Public Policy Campaigns |
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Gold (community and public foundations, assets less than $5 million):
Headwaters Foundation for Justice |
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Gold (corporate foundations and giving programs, annual grants more than $2.5 million):
The Medtronic Foundation for "I Will" health pledge campaign in connection with
the Minnesota Science Museum and the Body Worlds exhibit |
Special Reports |
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Gold (independent, family and operating foundations, assets more than $250 million):
The McKnight Foundation |
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Silver (community and public foundations, assets more than $250 million):
The Minneapolis Foundation |
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Silver (corporate foundations and giving programs, annual grants more than $2.5 million):
The Medtronic Foundation for its
community billboard program |
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