• Extensive lateral responsibility for shaping communications and strategic marketing initiatives for school departments with particular focus on admissions and development
• Manage the school’s market position and identity through effective messaging and enforcement of graphic standards
• Act as consultant to departments on objectives, targeting, appropriate media mix, and cost-effectiveness
• Manage media relations, including writing press releases and cultivating relations with the local media about community events
• Initiate, lead, and report on activities intended to interest prospective families, working collaboratively with the office of admission in marketing efforts
• Support the school and its leadership as a member of the administrative team
• Lead the institutional advancement team (which includes the offices of admission, development, and marketing and communications)
• Selection and oversight of consultants and contractors
• Perform other duties as assigned by the Head of School

• Four-year degree (preferably communications, public relations, or marketing)
• Minimum five years of experience in areas of communication, marketing, and institutional advancement (preferably in a school, college, or major nonprofit organization)
• Proven management and interpersonal skills, and familiarity with principles of integrated marketing, institutional advancement and development
• Flexibility and ability to work with all types of people
• Excellent written and oral communication skills
• Creativity
• Media relations (print and television) experience preferred
• Computer proficiency (preferred: Quark Express, Microsoft Office, html, etc.)
• Possess a clear understanding of marketing, public relations and advertising

Mike Downs, Head of School
Mounds Park Academy
2051 Larpenteur Avenue East
St. Paul, MN 55109