Step
1: Research
The single most important
success factor in seeking funds from foundations and corporate grantmakers
is doing the necessary research and preparation. Grantmaking organizations
have distinct personalities and histories, with unique requirements and
interests. A major element in successful grantseeking is finding the
appropriate match between a program's needs and a donor's interests.
Most grants awarded by
foundations and corporate giving programs can be categorized as one of
two types:
general purpose or operating support grants,
and
program development or project support grants.
There are several
resources available to help you find potential funders. MCF offers
Minnesota Grantmakers Online, which allows you to search the
web's
largest and most up-to-date database of Minnesota foundation and corporate
grantmakers and grants for an annual subscription
fee. You can search for funders on up to nine different criteria including areas of interest, geographic focus, type of support and
beneficiary — to find grantmakers that may provide the type of
funding that you're seeking. MCF also
publishes the
popular
Guide to
Minnesota Grantmakers, a print directory of the state's more
than 1,000 foundations and corporate grantmakers.
Another good grantseeking
resource is the
Foundation Center Cooperating Collection nearest you.
These collections were established by The
Foundation Center, a nonprofit research and publishing organization in
New York City. The collections provide a core collection of Foundation
Center publications, including the center's print and electronic
directories of national funders, and a variety of supplementary materials
and services useful to grantseekers. There is a specially trained
librarian assigned to each collection. All collections provide free
access to Minnesota Grantmakers Online.
In Minnesota, there are
six Cooperating Collection locations:
Brainerd Public Library
(218.829.5574)
Duluth Public Library
(218.723.3802)
Minneapolis Public Library, Sociology Department
(612.630.6000)
Rochester Public Library (507.285.8002)
St. Paul Public
Library (651.266.7000)
Southwest State University Library in Marshall
(507.537.6176)MCF offers many publications and fact sheets about
grantmaking in Minnesota. Find the Giving in Minnesota report,
grantmaker rankings, notes about subject-area giving and more in the
Trends & Analysis section.
Once you've used these
resources to find some potential matches, you'll need to gather more
information about the funders' grant application policies and guidelines
to see if they are still a good fit for your organization. A funder's
guidelines and policies will provide detailed information about the types
of organizations and projects it does and does not fund. Contact the
funder to request a copy of its written guidelines and/or its latest
annual report, or check the funder's website, if it has one. A
substantial and growing number of grantmakers now post their policies and
guidelines on the web; check MCF's list of
websites for Minnesota grantmakers.
If you have difficulty
finding information about a foundation's funding guidelines, you can try
reading its federal informational tax return, called a Form 990-PF, which
all foundations are required to file with the IRS each year. The 990-PF is
typically not the best source of information on a foundation, but it can
sometimes help you learn more about a foundation's grants, programs and
mission. The Foundation Center Cooperating Collections in Duluth, Marshall
and Minneapolis have microfiche copies of the Forms 990-PF for Minnesota
foundations. You can also search for a foundation's 990-PF online at the
GuideStar website.
Step
2: Apply for a Grant
If you've done thorough
research on a grantmaker and believe that your organization or project is
a good fit with the funder's guidelines, it's time to apply for the
grant. Read the grantmaker's application guidelines carefully to
determine how to apply to the organization for a grant. Be sure to note
the
application
deadlines and submit your proposal on time.
(CAUTION: If you send out
mass mailings of your grant proposal to funders without paying attention
to their funding guidelines, you significantly reduce your chances of
getting funded. Even worse, by wasting a grantmaker's time reviewing a
proposal that is clearly outside its guidelines, you risk damaging your
long-term reputation with that funder.)
A few local funders allow
and/or require you to apply for a grant online at their website. Other
funders may ask that the first step you take in applying for a grant is to
write a “letter of inquiry,” which is a one- or two-page letter in
which you describe your organization and the proposed project and ask for
guidance on whether a full proposal is appropriate. Other funders will ask
that you submit a full grant proposal from the start.
A written grant proposal
is the primary tool that most funders use for making grant decisions. In a
nutshell, the grant proposal is your opportunity to communicate to the
funder who you are, why you are seeking a grant, what you plan to do with
the money, and why you are a good fit with the funder's priorities.
When preparing a grant
proposal, some funders prefer that you fill out their own grant
application forms or cover sheets. Many grantmakers will also accept
proposals that use the
Minnesota
Common Grant Application Form in place of all or part of their own
forms. Introduced by MCF in 1996, the Common Grant form can reduce the
amount of time nonprofits must spend rearranging basic information from
one grant proposal to the next to fit grantmakers' varying application
requirements.
Once you've obtained
the necessary forms and other application guidelines and materials for a
particular funder, it's time to write the grant proposal. If you've never
written a grant proposal before, don't feel intimidated. Grantwriting is
a skill that can be learned, and there are resources available to help:
Writing
a Successful Grant Proposal tutorial, written by nonprofit
consulting expert Barbara Davis
MCF Grantseeking for Beginners seminars
Other upcoming
grantwriting workshops
Step
3: Grant Review
After you've submitted
your grant proposal to a funder, you must to wait while the grantmaker
reviews your proposal and makes a decision. The time it will take to hear
back from a funder can vary greatly from organization to organization.
Funders have different review processes and schedules. Some organizations
review grant proposals just once a year, while others review them on an
ongoing basis. Many funders list their typical turnaround time for a grant
application in their application materials and/or in their Guide entry.
In some foundations,
staff screens out proposals that are ineligible or poorly planned or
simply not within the funder's focus. The staff then researches the
remaining proposals and writes recommendations for the board. The research
may include meeting with the applicants and conducting site visits, where
the funder meets you at your office and/or program site to learn more
about your organization and your needs. Site visits provide funders with a
feel and understanding of an agency or programs that rarely come across
completely in a written grant proposal. Read
The
Truth About Site Visits from the spring 1999 issue of MCF's
Giving Forum newspaper.
Grant recommendations may
go to the foundation's board with or without the original proposals, and
the board makes the final decisions. In some foundations, staff members
make grant decisions on smaller requests. In still other foundations, the
board sees every grant proposal unscreened by staff.
Step
4: Grant Decision & Follow-Up
If a funder turns down
your grant request, the letter giving you the unhappy news will probably
be a form letter. But if you wish, and the funder has staff, you may phone
and ask, “Can you tell me anything that will help us another time?”
Perhaps they liked your proposal but just ran out of money; perhaps there
was some tiny point of confusion that could be easily resolved. But
don't make such a call if you are feeling angry or combative. You are
trying to get information, not argue a case in court.
If your grant request is
turned down, but after an objective review of the funder's guidelines
you still feel there is a good match, apply again in about a year. Many
applicants are only successful on the second or third try. You can also
ask the funder's staff person if she thinks it would be worth your time
to apply again.
If your proposal is
funded, you may receive the check in the mail with a cover letter. Or you
may get a full-blown contract stipulating, among other things, that you
must submit a report when the project is done.
In all cases, write
immediately to acknowledge the gift. If you sign a contract, be sure to
read it first and note when and what kinds of reports are due. Then turn
in the report on time. If you realize you can't do so, send a note or
call to say it will be late. Even if the funder doesn't ask for a
report, send one anyway.
A funder may provide its
own reporting forms and procedures. Many of the state's grantmakers will
also accept grant reports that use the Minnesota Common Report Form.
Unveiled by MCF in 2001, the
Minnesota
Common Report Form provides a standardized format for a nonprofit
grantee to use in reporting to different grantmakers about work it has
accomplished with their grants, helping to make the reporting process more
efficient and effective for nonprofits and funders alike.
What if you get some
funding, but not all that you wanted for the project? For example, you
budgeted $50,000 for the project but could raise just $35,000. You will
then have to decide whether you can do the project in a meaningful way
with the money you have. If you can, you must write all those who funded
the project and explain how you will adapt to the lower budget. If you
can't, write the donors to explain the situation and ask if you can
transfer their money to another project (which you describe fully). They
might say yes. If not, then you must return the money.
Conclusion
Seeking grant money can
be time-consuming and sometimes frustrating. Among Minnesota's largest grantmakers,
about one proposal in three is funded. But remember that Minnesota has an
extraordinary fund-raising climate. People from other states envy the
numerous corporations and foundations that support many of our innovative
social and cultural programs. Most funders have board and staff members
who are thoughtful, careful, curious, well-educated about community issues
and willing to help you. If you have a good project that has been
carefully planned to meet some real needs, you will find people willing to
talk with you and advise you. Good luck!
© Copyright 2004 Minnesota Council on Foundations
Reproduction in any form without the written permission of the publisher is prohibited.
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